To talk numbers, let’s go back to school…
Many students are able to pass an exam with 95%, but very few pass with 100%. Finding the solution to get the remaining 5% is sometimes an insurmountable task.
It is exactly the same for a 95% natural or 100% natural product.
And we go even further, 99% natural is not AT ALL like 100% natural.
Stop the teasing and start explaining. Behind these 1, 2, 3, 4 or 5% of “unnatural” ingredients, here is what is hidden:
(Very often) PRESERVATIVES!
Their role? Destroy bacteria to preserve the formula.
But in their fight they also attack the good bacteria on your skin, it’s a shame…
Some examples of preservatives you won’t find in a 100% natural face cream: Potassium sorbate/Sorbic acid, Dehydroacetic acid/Sodium dehydroacetate, Sodium benzoate/Benzoic acid, Benzyl alcohol (note that this last one is also a listed allergen!)
(From time to time) POLYMERES of petrochemical origin!
Their role? To thicken or stabilise the formulas.
But what actually happens is that they sometimes form an occlusive film on the surface of the skin. A smothered skin, not great!
Some examples of polymers you won’t find in a 100% natural face cream: Carbomer, Acrylates/C10-30 Alkyl Acrylates crosspolymer, Ammonium Polyacryloyldimethyl Taurate Copolymer, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer.
(And sometimes even) suspected ENDOCRINE DISRUPTORS
What is their role? They can have several roles: preservatives, sunscreens, bleaching agents, etc. They are the most perfidious, because they disrupt the hormonal balance, but their consequences are often only seen in the long term. The hormonal system is unbalanced.
Some examples of endocrine disruptors that you will not find in a 100% natural face cream: Triclosan, Salicylic acid, Benzophenone, Cyclomethicone.
So how do we at Novexpert achieve 100% natural formulas?
These super-lipids that cannot be synthesized by the skin restore the barrier function to maintain water in the skin.
- a patented innovation 0 preservatives + a factory with pharmaceutical standards guaranteeing products with 0 bacteria.
- more than 1000 dubious ingredients that are not yet prohibited on the market are forbidden in our manufacturing!
- time to formulate differently and without marketing pressure!
- Hundreds of tests to find natural alternatives that are stable and effective. On average, it takes 4 years to develop a formula that meets our drastic charter, compared to 1 to 2 years in the cosmetics industry.
Your skin is 100% natural, so your skin care should be too!
THE most popular 100% natural face cream… and his perfect ally!
Morning
An infusion of hyaluronic acid! Plumping action and firming effect tested.
Evening
Immediate hydration and comfort. Tip: leave on for the whole night for a baby’s skin as soon as you wake up!